At Longfu, we take your privacy seriously. This Policy explains what personal data we collect from Malaysian players, why we collect it, how we use and protect it, and the rights you hold over your own information.
Registration details, identity documents, transaction records, device data, and usage information — all clearly explained in this Policy.
Account management, KYC compliance, payment processing, fraud prevention, and service improvement. We do not sell your data to third parties.
256-bit SSL encryption, access controls, and regular security audits protect your information at every point in its lifecycle on our platform.
You have the right to access, correct, restrict, and in certain circumstances request deletion of your personal data held by Longfu.
We use session cookies and analytics tools to improve platform performance. You can manage cookie preferences through your browser settings.
For any privacy-related queries or to exercise your data rights, contact our support team via the email address listed in this Policy.
Longfu ("we", "us", "our", "the Platform") is committed to protecting the personal data of every individual who interacts with our platform at longfu.cam. This Privacy Policy ("Policy") describes our data practices in relation to all personal information collected from players, visitors, and other users of the Longfu website and associated services.
This Policy applies to all personal data collected through registration, account activity, payment processing, customer support interactions, and your general browsing of the Longfu platform. It applies equally to data collected from players located across Malaysia — including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other regions.
By accessing Longfu, creating an account, or making use of our services, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your personal data as described herein. If you do not consent to the terms of this Policy, you should discontinue use of the Platform immediately.
Plain English Summary: We collect your data to operate your account, verify your identity, process payments, and prevent fraud. We do not sell your personal information to third parties for their marketing purposes. You have rights over your data and can contact us at any time to exercise them.
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living individual, directly or indirectly. |
| "Data Subject" | The individual to whom the personal data relates — in most cases, a registered player or visitor to the Platform. |
| "Data Controller" | Longfu — the entity that determines the purposes and means of processing personal data. |
| "Data Processor" | A third party that processes personal data on behalf of Longfu under a data processing agreement. |
| "Processing" | Any operation performed on personal data — including collection, storage, use, disclosure, and deletion. |
| "KYC" | Know Your Customer — the identity and document verification process required for anti-money laundering compliance. |
| "Cookie" | A small text file stored on a user's device by a web browser, used to remember user preferences and session data. |
Longfu collects the following categories of personal data in the course of providing its services to registered players and site visitors:
Longfu collects personal data through the following means:
Longfu processes your personal data for the following specific purposes:
| Purpose | Data Used | Basis |
|---|---|---|
| Account registration & management | Identity data, contact data, login credentials | Contractual necessity |
| Age verification (21+ enforcement) | Date of birth, KYC documents | Legal obligation |
| KYC & AML compliance | Identity documents, proof of address, financial data | Legal obligation |
| Payment processing | Financial data, payment method details | Contractual necessity |
| Fraud & security monitoring | Device data, IP, login logs, transaction patterns | Legitimate interests |
| Customer support | Communication data, account data | Contractual necessity |
| Responsible gambling monitoring | Gameplay data, behavioural data, account data | Legal obligation / Legitimate interests |
| Platform improvement & analytics | Technical data, behavioural data (aggregated) | Legitimate interests |
| Marketing communications | Contact data, gameplay preferences | Consent (opt-in only) |
| Legal compliance & dispute resolution | All relevant data as required | Legal obligation |
Marketing opt-out: You may withdraw consent to receive marketing communications at any time by updating your preferences in Account Settings or by contacting our support team. Withdrawal of marketing consent does not affect the lawfulness of any processing carried out prior to withdrawal.
Longfu processes personal data only where a lawful basis exists under applicable data protection law. The primary legal bases we rely upon are:
Longfu does not sell, rent, or trade your personal data to any third party for their own commercial or marketing purposes. We may share your data only in the following limited circumstances:
As an internationally operated platform, Longfu may store and process your personal data in countries outside of Malaysia. Where data is transferred internationally, we ensure that appropriate safeguards are in place to protect it, including contractual data protection clauses with our data processors and use of services that operate under internationally recognised security frameworks.
By using the Longfu platform, you consent to your personal data being transferred, stored, and processed outside of Malaysia in accordance with the terms of this Policy.
Longfu retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including compliance with legal, accounting, and regulatory obligations. Specific retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of active account plus 5 years after closure |
| KYC documents | Minimum 5 years after account closure, or as required by AML regulations |
| Transaction & financial records | 7 years from date of transaction (regulatory requirement) |
| Customer support communications | 3 years from last interaction |
| Marketing consent records | Until consent is withdrawn, plus 2 years |
| Self-exclusion records | Permanently, to prevent re-registration during exclusion period |
| Technical / server logs | 90 days, unless required for active investigation |
When personal data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with any individual.
Longfu uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device by your web browser when you visit our site.
You can manage and delete cookies through your browser settings at any time. Please note that disabling certain categories of cookies may affect the functionality of the Platform. Detailed instructions for managing cookies are available through the help sections of all major browsers.
Note: Third-party cookies set by payment processors (such as FPX, Touch 'n Go eWallet, or Boost gateways) during deposit flows are governed by the respective third party's own privacy policies, over which Longfu has no control.
Subject to applicable data protection law, you have the following rights in respect of your personal data held by Longfu:
Request a copy of the personal data we hold about you and confirmation of how it is being processed.
Request correction of any inaccurate or incomplete personal data held in your Longfu account.
Request deletion of your personal data in certain circumstances, subject to our legal retention obligations.
Request that we restrict processing of your data while a dispute or accuracy query is being resolved.
Receive a copy of the personal data you have provided to us in a structured, machine-readable format.
Object to processing based on legitimate interests, including profiling for direct marketing purposes.
To exercise any of the above rights, please contact our support team using the details provided in Section 15 of this Policy. We will respond to all verified requests within 30 days. In some circumstances, we may need to verify your identity before processing a rights request.
Please note that certain rights are subject to exemptions — for example, we cannot erase transaction records we are required to retain under AML regulations, regardless of a request for erasure.
Longfu is strictly an adult platform. Our services are not directed at, and must not be used by, any individual under the age of 21. We do not knowingly collect personal data from individuals under 21 years of age.
If we become aware that an Account has been registered by or on behalf of an individual under the age of 21, we will immediately close that account, void all associated transactions, and delete all personal data collected in connection with that account to the extent permitted by law.
Safeguarding notice: If you have reason to believe that a person under 21 has registered on the Longfu Platform or is using an Account, please contact us immediately at the email address listed in Section 15. We take all such reports seriously and act on them without delay.
Longfu implements technical and organisational security measures designed to protect your personal data against unauthorised access, alteration, disclosure, destruction, or accidental loss. These measures include, but are not limited to:
Notwithstanding the above measures, no data transmission over the internet or electronic storage system is guaranteed to be 100% secure. We encourage you to maintain a strong, unique password for your Longfu account and to enable any available additional authentication options.
Longfu reserves the right to amend this Privacy Policy at any time. Where changes are material, we will notify registered players via email or a prominent notice on the Platform prior to the changes taking effect. Non-material changes (such as typographical corrections or clarifications that do not affect your rights) may be made without prior notification.
The "Last Updated" date at the top of this page will always reflect the date of the most recent revision. We encourage you to review this Policy periodically to stay informed about how we protect your data. Your continued use of the Platform following any revision constitutes your acceptance of the updated Policy.
If you have any questions, concerns, or requests in relation to this Privacy Policy or the personal data Longfu holds about you, please contact us through the following channels:
Data & Privacy Email
[email protected]Please use subject line: "Privacy Request — [Your Account Username]"
Live Chat
Available 24/7 via the chat widget — average response under 3 minutes. Suitable for general privacy queries.
Response Timeframe
We will acknowledge privacy requests within 3 business days and aim to fully resolve all rights requests within 30 calendar days, unless an extension is required under applicable law.
For concerns relating to responsible gambling or self-exclusion, please visit our Responsible Gambling page for dedicated tools and support resources. For full contractual terms governing your use of the Platform, please review our Terms & Conditions.
Your privacy is a priority. Every transaction, every session, every interaction — protected by the security standards described in this Policy. Experience the Longfu difference today.
For players aged 21 and above only. Please gamble responsibly. Visit our Responsible Gambling page for support tools.