We are more than an online casino. Longfu is a platform designed around the way Malaysians actually play — local payment methods, familiar sports, and a support team that speaks your language.
Longfu was founded with one clear idea in mind: Malaysian players deserve an online gaming platform built specifically for them — not a generic international product with local payment options bolted on as an afterthought.
We launched with a lean, experienced team of gaming industry professionals who had spent years observing what Malaysian players actually wanted from an online casino and sportsbook. The frustrations were clear — slow withdrawals, unresponsive support, limited payment options, and odds that didn't reflect the markets Malaysians care about most, like Liga Super Malaysia, EPL, the AFF Cup, and Piala Asia.
Longfu was built to address all of that. We integrated Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and all major Malaysian bank transfers from day one. We built our sportsbook around the football calendar that Malaysian fans follow — from weekend EPL fixtures to World Cup Qualifiers and domestic Liga Super matches. And we hired a support team that's available around the clock, with an average first-response time of under three minutes via live chat.
Today, Longfu serves hundreds of thousands of registered members across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and beyond. We remain independently operated, internationally licensed, and deeply committed to the Malaysian market — not as a side business, but as our primary focus.
Core team assembled with backgrounds in licensed gaming, fintech, and Malaysian consumer tech. Product development begins with a Malaysia-first brief.
Longfu obtains its international online gaming licence, enabling compliant real-money operations for players in supported markets. Independent RNG auditing framework established.
Full integration of Touch 'n Go eWallet, Boost, GrabPay, Maybank FPX, CIMB, Public Bank, and DuitNow — making Longfu one of the best-connected platforms for Malaysian users.
Real-time in-play betting launched for EPL, Liga Super Malaysia, La Liga, and international football. Live streaming integration follows shortly after.
Longfu reaches half a million registered members. VIP tier system overhauled to better reflect the loyalty of our long-term player base.
New game studio partnerships added, cryptocurrency deposits welcomed via USDT TRC20 and Bitcoin, and the Responsible Gambling program significantly expanded.
Everything we build, every decision we make, traces back to a small set of values we don't compromise on — regardless of commercial pressure or short-term convenience.
Every feature, every policy, and every support interaction is evaluated through one lens: is this good for our players? Withdrawal speed, bonus fairness, and account security are never traded off against cost-cutting or complexity.
We publish our Terms & Conditions in plain English, not buried legalese. Bonus wagering requirements are stated clearly, and our support team is trained to give honest answers — even when the honest answer isn't what a player wants to hear.
We take problem gambling seriously. Deposit limits, session timers, self-exclusion tools, and links to professional support organisations are built into our platform — not hidden in fine print. We actively enforce our 21+ age policy through rigorous KYC verification.
We are not a global brand trying to localise for Malaysia. We are a platform built for Malaysia from the ground up. Our team understands the local payment ecosystem, the football calendar Malaysian fans care about, and the service standards Malaysian consumers expect.
256-bit SSL encryption, segregated player funds, two-factor authentication options, and routine third-party security audits are all standard, not optional extras. Your money and data are protected to the same standard as a regulated financial institution.
All slot and table game outcomes are powered by certified Random Number Generator (RNG) systems that are periodically audited by independent third-party laboratories. We do not adjust odds or game settings based on individual player history.
From match-day football betting to late-night live dealer sessions — here's what you get when you choose Longfu as your online gaming platform.
Competitive odds on EPL, Liga Super Malaysia, La Liga, Champions League, AFF Cup, UFC, and more. Mix Parlay, Asian Handicap, and Over/Under markets all available.
Real-time Baccarat, Blackjack, Roulette, and Sic Bo streamed from professional studios. Multiple camera angles, multi-table options, and mobile-optimised for Malaysian broadband.
Hundreds of high-RTP slot titles spanning Classic, Video, Megaways, Cascading, and Jackpot formats. RTP percentages shown transparently on every game card.
Watch live football while you bet — in-play streaming integrated directly into the sportsbook. No separate app required, works on any modern browser in Malaysia.
Withdrawals via DuitNow, FPX, Maybank, CIMB, and Public Bank processed promptly. Most e-wallet withdrawals land within minutes of approval.
Our support agents are online every hour of every day. Live chat average response under 3 minutes — including Malaysian public holidays and EPL match nights.
Welcome bonuses, reload deals, weekly cashback, VIP tier rewards, and a referral programme. All bonus terms written in plain English with no hidden traps.
Fully responsive across iOS and Android. No mandatory app download — just open your browser and play. Optimised for Malaysian 4G and fibre connections.
Malaysia is not a market segment for Longfu — it is our entire focus. That means we go well beyond offering ringgit deposits and a Bahasa-friendly interface. Our commitment runs deeper.
We monitor the football schedule that Malaysians care about — not just the globally televised fixtures, but Liga Super Malaysia home matches in Shah Alam, away fixtures in Johor Bahru, and national team campaigns in the AFF Championship. Our odds compilers are briefed on Malaysian football context.
We also take our responsibilities seriously when it comes to player welfare. The 21+ age restriction is enforced through mandatory KYC — not just a checkbox. Self-exclusion requests are processed within 24 hours, no questions asked. And we display responsible gambling resources prominently, because we believe an informed player is a happier, safer player.
A note on local regulation: Longfu operates under international online gaming licensing. There is currently no Malaysian government licensing framework for online gambling. Malaysian users are responsible for understanding their own local regulations regarding online gambling participation. Visit our Responsible Gambling page for further guidance.
Players from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, Ipoh, Kota Kinabalu, and Kuching are all welcome and well-served.
Touch 'n Go, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, DuitNow, and FPX — all supported natively, with no conversion fees.
EPL, Liga Super Malaysia, AFF Cup, Piala FA, World Cup Qualifiers — all covered with competitive odds and live in-play markets.
21+ enforcement, self-exclusion tools, deposit and session limits, and signposting to professional support resources — all built into the platform.
Experienced gaming industry professionals with deep knowledge of the Southeast Asian market, player behaviour, and responsible gaming practices.
15+ years in online gaming and digital product management across Southeast Asia. Former product lead at two internationally licensed gaming operators.
Specialises in international gaming regulation and AML compliance. Oversees Longfu's KYC programme, responsible gambling tools, and licensing obligations.
Former professional odds compiler with deep familiarity with Malaysian football culture, Liga Super Malaysia schedules, and regional betting patterns.
Manages the 24/7 support team and oversees the entire player journey from registration through to VIP status. Obsessed with sub-3-minute response times.
We believe that online gaming should be a form of entertainment — not a financial strategy, not an escape from stress, and certainly not something that should cause harm. Longfu is exclusively for players aged 21 and above. Our KYC process enforces this strictly, and our team is trained to identify signs of problem gambling.
If you or someone you know is experiencing gambling-related difficulties, please reach out for help. Deposit limits, session limits, and self-exclusion options are available to all Longfu members through your account settings. For independent support, please visit our Responsible Gambling page for more information.
Join hundreds of thousands of Malaysian players already on the platform. Football betting, live casino, premium slots — all in one place, with payouts you can trust.
For players aged 21 and above only. Please gamble responsibly.